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The largest three corporation which focuses on media technology are Microsoft, Google and Apple. People choose which brand they are going to choose according to their preferences as these three brands offers different features. However, in a nutshell they offers basically the same thing which is convenience. We can see from the Venn diagram below how all of these three companies similar and differs.
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Some comparison based on Gartner's idea.
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The main issue that we can observe is where do Microsoft, Google and Apple stand today and how do they affect the market as result of their competition. In my opinion, as they are competing to each other, they will more likely to keep on improving their products in order to win the consumers' heart and win the competition. As a consumer, this will bring advantage to them as they keep having greater and greater technologies developed by other people by them.
Image Sources:
Picture 1: http://goingdigitalmusician.files.wordpress.com/2012/08/microsoft-apple-google.jpg
Picture 2: http://labs.chinamobile.com/upload/superblog_3786/20/Apple-Google-Microsoft.png
Picture 3: http://www.infoq.com/resource/news/2011/01/Apple-Google-Microsoft/en/resources/Gartner1.png
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